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Filed under: Twitter

Twitter Improves Trending Topic Algorithm

Finally! Maybe "Good Morning" & "Good Night" will stop being on the trending topics and actually be useful.

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Twitter has updated the algorithm behind its popular Trending Topics feature, changing the focus from the most discussed items to what is “most breaking” and “immediately popular.”

Twitter confirmed to Mashable that on Wednesday it made updates to improve the relevancy of trending topics. In the past, trending topics were dominated by consistently popular items (e.g. Justin Bieber) with little regard as to what was “hot” at any given moment.

Here’s how Twitter explained the new changes in an update to the Help section:

“The new algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the ‘most breaking’ breaking news from across the world. (We had previously built in this ‘emergent’ algorithm for all local trends, described below.) We think that trending topics which capture the hottest emerging trends and topics of discussion on Twitter are the most interesting.”